Logo design and branding for Badia Physical Therapy, a physical therapist office in Saint Clairsville, Ohio.
When Dr. Spencer Badia was opening his own practice, he was looking for a logo to set the tone of his services and his brand. As he was first explaining what it was he wanted for his logo, he told me he was looking for something sporty, red, and his name "Badia" to be the main focus, with the B resembling a human figure running.
For this project, I began in Illustrator, where I experimented with many different typefaces. I wanted to find one that was bold, simple, and clean, with a "sporty" look.
These B figures were created by taking the actual B from the typeface I used, Seravek, and adding human appendages. This was good start, but Dr. Badia and I both felt that it needed to be more human like and not so rigid. He did like the line effects that make the figure seem to be running.
So, I went back to the logo in illustrator to work on the B figure.
This time, instead of taking the B directly from the typeface I was using, I drew a B figure with the pen tool and divided it up in sections. Dr. Badia and I both liked the shape of this figure, but it was not working with the typeface or with the rest of the logo. My next task was to find a happy medium between the two—human-like, but also matching the B of the typeface.
This time, I used the B from the typeface Seravek again. however, instead of keeping it in its original shape and it looking rigid, I manipulated the shape of the letter to make it more of an organic shape and seeming more human-like. Dr. Badia and I were both happy with this and ready to finalize the logo with a different detail accent on the B figure. I gave him a few options to see what he liked:
Dr. Badia chose he liked best from the above photo, and with that choice, I took that logo and finalized it into:
